
Bankers Grand Armored Safe
Part of a continuing series examining misleading/false newspaper ads that newspapers know or should know are designed to fleece their readers.
The latest full-page ad in The Courant and other newspapers is a “World Reserve” free armored safe giveaway that will cost you $300 and in return get you a cheap safe worth less than $100 and $33.50 in coins and bills.
It’s a GREAT deal for “World Reserve” and for newspapers that run these full-page ads that cost thousands of dollars (for large papers, tens of thousands) per page.
There is so much information on the page that it is difficult for the average reader to focus on the two critical issues: the “Free Bankers Grand Armored Safe” and the never-circulated coins the company claims are worth more than face value.
The ad shows a photo of a man delivering a safe to a customer. The average reader assumes that the delivery man is not a midget and thinks the safe is at least 30 inches high and 24 inches wide and weighs a ton.
But, when I called the company to get my free claim code, “Jim,” the salesman, told me it is 21 inches high, 18 inch wide and 14 inches deep. And it only weighs 75 pounds.

Personal "hoard"
Jim insisted it was worth $438. I asked him how that was determined, and he said World Reserve told him the information.
I then made him calculate the face value of the coins and four $2 bills the company claims are worth $400.
The face value, he conceded, is $33.50.
He said some coin collectors could pay 10 times that. Sure, and the Easter Bunny lives.
So The Courant and World Reserve and lots of other newspapers want you to believe that for $300 a company is going to give you something valued or worth more than $800?
Unfortunately many people fall for this, otherwise World Reserve would be out of business by now.
Please, whenever you see the word FREE, turn the page quickly. And when someone says something is “worth” or “valued as much as,” ask yourself what do these words and phrases really mean?
We can now ad Guns & Ammo to the list of of shameful business people who would subject their loyal readers to such a scam. I’m really disappointed that they would take dirty money for this obvious safe scam.
Just saw this very thing on TV. They “interview” a few old folks that go on about how its such a good deal for them blah blah blah….. Also the safe pictured is huge and no way the dimensions of the one you really get. Their website is myfreesafe dot com and gived absolutely no inof other than the list of money they send. No mention of the safe size or material thickness etc….. SHYSTERS….
Tom Harris in D.C. And his sidekick Ronald Voelker, both ran American Banknote in Chicago into the ground & bankrupsy, but they pocketed al load. Tom got to BEP, in DC and put his boy Ronald over the only other BEP in Texas.
They have packed in their splinter cell and are makng shambles of both places to line their pockets. When their criminal and pervert buddies ruin the BEP. When they get finished wrecking both plants, pretend to be surprised when they get the private contracts.
I just now saw this ad in Popular Science. I also have read the remarks from the company above. Obviously this is a scam meant to pry money from those who simply don’t know any better. Popsci should be ashamed of themselves. Chris Pugh should ask himself why he feels comfortable defending a product he is not likely recommending to any of his family or friends.
I received the following email from a representative of World Reserve. I offered to let him post his comments and I also offered to sell him as many of the coins he claims are worth more than their face value. He did not respond to either offer. I also pointed out to him that I am still a journalist.
The Dog
From: Chris Pugh [mailto:cpugh@amch.com]
Sent: Monday, November 09, 2009 3:25 PM
To: George@usawatchdog.me
Subject: Re: Your recent story about World Reserve Monetary Exchange
Mr. Gombossy,
First, thank you very much for your continuing efforts to serve as a watchdog for today’s busy consumer.
As a former journalist, you are surely interested in reporting facts fully and accurately. The goal of this communication is to provide assistance to you concerning your November 2, 2009 story about World Reserve Monetary Exchange products. There are, frankly, several areas of concern.
The Red Book is recognized in the coin collecting world as a reputable source for evaluating current collector value. Although you questioned the cost of the coins included in “free armored safe” promotion, you didn’t mention that The Red Book places the current collector value of the Presidential Dollars included in this collection at three times their face value. The Westward Journey Nickels have similarly escalated in collector value since their release.
You also did not mention the Bankers Safe that is given free with purchase has a pry-resistant stainless steel door, stainless steel locking bolts, and heavy-duty chrome combination lock.
Lastly, you state that the ad shows a large safe being delivered to a customer, creating confusion among potential purchasers. However, you fail to mention that the main photograph, which is prominently placed in the center of the ad, clearly shows that there are two safes available, one which is called the “Bankers Armored,”, the other the “Bankers Grand Armored.”
By omitting these facts, yet reporting others which support your headline, your story is misleading to consumers. Because I recognize this is not your intent, I thought it would be appropriate to call these omissions to your attention.
World Reserve Monetary Exchange is committed to ensuring that our customers fully understand the terms of our offers and that they are completely satisfied with the products they purchase from us. We believe our B-rating with the Better Business Bureau reflects that commitment.
Though disappointed that we did not have an opportunity to discuss your story with you when you developed it, we hope that you will contact us in the future if you have any questions or need any information.
Sincerely yours,
Chris Pugh
Multi-Media Communications Specialist
Arthur Middleton Capital Holdings
3939 Everhard Road N.W.
Canton, Ohio 44709
330-244-8286
cpugh@amch.com
________________________________________
This is a confidential communication. If you are not the intended recipient, you must: (1) Notify the sender of the error; (2) Destroy this communication entirely, including deletion of all associated attachment files from all individual and network storage devices; and (3) Refrain from copying or disseminating this communication by any means.
Thanks for looking into this, George. I just finished reading the 2-page spread in PopSci magazine. I had to laugh at the offer of a “banker’s stack” of 4 $2 bills. The picture of the “horde” in the magazine looked like more than you’ll receive based on the description.
My wife showed me the Ad in the Relish supplement to our newspaper. She thought it looked like a good deal. I told her it was sure to be a scam. I googled surplus armored safes and immediately found your article. I’m glad I was able to save her from this scam. it is a dog eat dog world out there. That’s we need a watchdog like you.