I am a huge fan of Amazon and a frequent customer. But I wish the company was not sneaky about the way it handles automatic renewals for its Prime memberships.
Try going to Amazon.com to find a place where you can stop your automatic renewals for Prime membership.
There is no such place.
That is what I discovered today when I tried to turn off the auto renewals.
It recently dawned on my wife and I that we both had prime memberships. Like many other consumers we don’t always check things as closely as we should.
Anyway, after making a couple of purchases on Amazon today I went looking on the site to find the link that would end the automatic renewals for my account.
Couldn’t find it.
So I got on Amazon’s chat line and Maybelle from Amazon.com straightened me out.
To end the automatic renewals, she informed me, one has to click “End membership.”
That is not a consumer friendly way of dealing with this issue. End membership could mean end membership now. It doesn’t necessarily mean stop automatic renewals.
Now I know that the number of Prime members is a big issue for Amazon’s Jeff Bezos and for investors, but is this the best that Amazon can do?
I hope not.
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