American Express Topped J.D. Power Credit Card Satisfaction Study

For the fourth year in a row, American Express came out on top in the J.D. Power and Associates’ Credit Card Satisfaction Study, proving that good service even at a higher price is valued.

According to the New York Times article, the study was based on “responses from more than 8,500 credit card users. Respondents were asked about their satisfaction with credit card terms, billing and payment processes, benefits and services, rewards and problem resolution.”

“American Express continues to do well within the context of the study partly because their customers have a greater awareness of the benefits, rewards and services that they get having an American Express card,” said Michael Beird, director of banking services at J.D. Power and Associates, who noted that American Express communicates this kind of information to its customers at every opportunity through channels such as direct mail and television.

“American Express ranked highest with a customer satisfaction score of 769, performing well across all six factors described above. Discover Card came in second place, as it did last year. U.S. Bank came in third, up from sixth last year. The full rankings of issuers, and how they compared to last year, can be found on the J.D. Power site.”

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