Part of a continuing series examining misleading/false newspaper ads that newspapers know or should know are designed to fleece their readers.
The latest full-page ad in The Courant and other newspapers is a “World Reserve” free armored safe giveaway that will cost you $300 and in return get you a cheap safe worth less than $100 and $33.50 in coins and bills.
It’s a GREAT deal for “World Reserve” and for newspapers that run these full-page ads that cost thousands of dollars (for large papers, tens of thousands) per page.
There is so much information on the page that it is difficult for the average reader to focus on the two critical issues: the “Free Bankers Grand Armored Safe” and the never-circulated coins the company claims are worth more than face value.
The ad shows a photo of a man delivering a safe to a customer. The average reader assumes that the delivery man is not a midget and thinks the safe is at least 30 inches high and 24 inches wide and weighs a ton.
But, when I called the company to get my free claim code, “Jim,” the salesman, told me it is 21 inches high, 18 inch wide and 14 inches deep. And it only weighs 75 pounds.That is the size of a small safe that you can buy for less than $100.
Jim insisted it was worth $438. I asked him how that was determined, and he said World Reserve told him the information.
I then made him calculate the face value of the coins and four $2 bills the company claims are worth $400.
The face value, he conceded, is $33.50.
He said some coin collectors could pay 10 times that. Sure, and the Easter Bunny lives.
So The Courant and World Reserve and lots of other newspapers want you to believe that for $300 a company is going to give you something valued or worth more than $800?
Unfortunately many people fall for this, otherwise World Reserve would be out of business by now.
Please, whenever you see the word FREE, turn the page quickly. And when someone says something is “worth” or “valued as much as,” ask yourself what do these words and phrases really mean?
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