J.C. Penney is apparently doing a 180 degree turn as it brings back the fake regular price marketing game that it used to play with consumers, according to ConsumerWorld.org.
When former Apple retail executive Ron Johnson became J.C. Penney’s CEO last year he promised to eliminate “fake prices” “that the company slapped on goods to make their many sales seem more deeply discounted than they really were.”
J.C. Penney customers figured out that they were being scammed.
But Johnson was ousted last month and it appears that J.C. Penney is returning to its old ways of doing business.
ConsumerWorld has done a spot check on prices and found that the prices of some items have already been jacked up, probably in preparation for sale prices. Some fake sale prices were also found.
For instance, a woman’s bathing suit that sold at a regular price of $25 in January now has a regular price tag of $36 and a sales price of $26. What a bargain.
Another example is a sofa that had a regular of $900 last October now has a regular price of $1,695, presumably so the company can now discount it.
“Shoppers will likely flock back to their stores because, unfortunately, everyone loves a bargain even if it is a phony one. Lucky for J.C. Penney too, state Attorneys General will probably let them get away with it because of lax enforcement of local laws that prohibit fictitious discounts under certain circumstances,” says ConsumerWorld.
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