That is the result of a Consumer Reports taste test of 57 store-brand foods compared to the national brand.
The test was conducted by Consumer Reports employees who found that 33 of the store-brands tasted as good or BETTER than the national brand.
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“In categories such as ice cream, trail mix, mozzarella, mixed vegetables, and more, we found at least one store brand from the national grocers Costco, Kmart, Sam’s Club, Target, Trader Joe’s, Walmart, and Whole Foods that was equal in quality to the big name,” says Consumer Reports.
“Every store-brand jar of cashews was better than the national brand, for example; and among frozen shrimp, every store brand was at least as good. To be sure that our results weren’t an anomaly, we tested two samples of each brand. (Note that products that are equal in quality don’t necessarily taste the same: They may have different seasonings or a different mix of ingredients.)”
“When we pitted store brands against Heinz ketchup and Hellmann’s mayonnaise, we found at least one near-twin for each: Market Pantry (Target) ketchup and Market Pantry, Great Value (Walmart), and Kirkland Signature (Costco) mayos. All are more than one-third cheaper than the name brand.”
Store brands continue to expand and now account for about one of every four products in supermarkets.
Thanks to www.ConsumerWorld.org for pointing out the story.
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