Save Thousands On Your Next New Car By Searching For Best Deal

May 8, 2013

The price you pay for your next new car likely is influenced by where you’re buying it, reports, the premier resource for car shopping and automotive information. In fact, according to’s True Market Value® (TMV®) pricing, a buyer in one market could pay thousands of dollars more for a model with the same options that another buyer purchases thousands or even hundreds of miles away.

“A new or used car in New York won’t necessarily sell for the same price as a similar car in California,” says Pricing Analyst Richard Arca. “Car buyers should be aware that, along with regional incentives, factors like increased local demand and even local weather conditions can affect car prices within a market. It’s not too different from what we see every day in the fluctuation of gas prices.”

For example, found that the TMV® for a Ford F-150 XLT SuperCrew in Chicago is $31,942, while in Atlanta, it’s $36,080. The wide price discrepancy is mostly attributed to a $5,000 cash incentive available in Chicago versus a $500 cash incentive offered in Atlanta.

True Market Value® (TMV®) Pricing of Top-Selling Vehicles
(as of May 7, 2013)



Most Expensive Market*

TMV® Price

Least Expensive Market*

TMV® Price


2013 F-150 XLT SuperCrew 6.6 ft. Bed 4×4 5.0 V8






2013 Toyota Camry LE Sedan Automatic 4-cyl.

New York City





2013 Ford Escape SE 2WD 1.6 L Turbo 4-cyl.



San Francisco



2013 Toyota Corolla LE Sedan Automatic 4-cyl.

San Francisco





2013 Mercedes C250 Sport Sedan 1.8 L Turbo 4-cyl.

Chicago, Houston (tie)




^Best-selling vehicle within the given segment, 2013 YTD
* Only the top 10 U.S. markets were considered for this analysis

 But even without taking into account regional incentives there can still be geographic price differences. The TMV® for a 2013 Mercedes-Benz C250 Sport Sedan – for which Mercedes currently offers no cash incentives anywhere in the country – is almost $1600 more expensive in Houston and Chicago ($33,624) than it is in Philadelphia ($32,036).’s True Market Value® (TMV®) pricing is a powerful – and free — tool that informs car shoppers what other people in their area are paying for the same vehicles. Knowing the TMV® price can help buyers negotiate the price of a new or used car, as well as the amount they should receive for their trade-in vehicle. Additionally, sellers can use the Edmunds TMV® calculator to help set the price of a used car that they plan to sell to a private party. displays the TMV® of a new car along with its invoice price (roughly what the dealer paid for it) and its manufacturer’s suggested retail price (MSRP, also known as the “sticker price”).

Car shoppers can learn more car pricing tips and strategies at

About, Inc. is a car-shopping Web site committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you’re at the dealership or on the go, we’re always by your side with our acclaimed  iPhone and iPad apps and our Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We’re based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of on Facebook.

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