Target Price Matching Amazon And Other Internet Retailers Year-round

In a win for consumers Target has decided to match online prices with its competitors, including Amazon,, and several other internet logo

The year-round policy was announced today following a test period during the holiday shopping season.

“The new policy, which takes effect immediately, will combine Target’s previous price adjustment and competitor ad match policies into one simple, easy-to-use Price Match Policy that now includes select online retailers,” Target said in a prepared release.

“If a guest buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on,,, or or in a local competitor’s printed ad, Target will match the price.”

“Guests can confidently shop at Target every day for the best value in retail,” said Gregg Steinhafel, Target Chairman, President and CEO. “We know that our guests often compare prices online. With our new Price Match Policy and the additional five percent savings guests receive when they use their REDcard, Target provides an unbeatable value.”

“Price match may be requested at Target’s Guest Services prior to a purchase with proof of current price or by bringing the original Target receipt and proof of current price.”

In-store shoppers can secure price matches at the Guest Services department within seven days of purchase. Only one of each kind of product is eligible for price-matching.


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1 Comment on "Target Price Matching Amazon And Other Internet Retailers Year-round"

  1. my 14 year old bought a airhog helicopter at Target for his brother this Christmas since Targets online price was lower than the price at Toys R Us and Toys R Us wouldn’t match the Target on line price (showed to cashier on smartphone). We went to Target the store price was ~7 more than their online price and THEY wouldn’t match their own online price (shown to cashier on smartphone), so he ended up paying more than he wanted (but still less than at Toys R Us). I’d like to go back to Target to complain, but not sure if its worth the gas money…

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