It’s easy to forget to bring a gift card when you go shopping, and it’s simple, too, to lose track of gift cards received during holidays past.
A new iPhone application from Wildcard Network aims to make gift cards more convenient to use.
The free app helps iPhone users manage gift cards from about 30 retailers. After downloading the application, those who want to give gift cards as gifts would buy the cards for themselves within the application using their credit card and then regift the cards to the recipients’ e-mail addresses or Wildcard Network accounts.
Gift card recipients, meanwhile, can upload their gift cards to the application by entering in the card numbers and other information. Once a card is uploaded, its bar code and number can be shown to participating retailers. The application also keeps track of the balances left on the gift cards in its system, and the terms and conditions for the cards can also be viewed within the application.
Wildcard Network is not the only player in this area. Another company, Tango Card, recently announced a similar offering. Story by Jennifer Saranow Schultz for The New York Times
http://bucks.blogs.nytimes.com/2010/11/19/the-more-convenient-gift-card/?ref=your-money
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