It wasn’t that long ago that new car salesmen had the upper hand when it came to dealing with customers.
But now armed with the Internet and a smart phone, consumers have the potential of getting a fair deal when buying a new car.
What will also help is an article recently published in WiseBread on the 17 things car salesmen don’t want you to know.
The following are a couple of examples from this column which is a MUST READ for all new car buyers:
“2. You Can Win the Game Before Setting Foot on a Lot
The Internet has done wonders for the humble consumer. With it, you can email 20 dealers within a 50 mile radius, tell them what you’re looking for, and ask them to send you back a quote. From those quotes, pick the lowest couple and take those to any dealership you want. They’ll usually be forced to match it, destroying whatever profit margin they were hoping for. And before you feel too bad, the dealerships get massive bonuses by hitting certain sales targets. They can give you the car at cost and still walk away with a nice pile of cash.”
“7. The Dealership’s Extended Warranties Are for Suckers
Even if you get the salesman to agree to a price that is basically what the dealership paid for the car, you still have to go to that back room; the room where the deal is sealed.
Whether you lease, finance it, or plonk down a wad of cash, they’ll try to push every single option they can on you. That includes an extended warranty that you can buy way cheaper from someone else. The dealership makes a lot of money on these service contracts. Don’t fall for this. As one of the salesmen pointed out, the finance manager is actually a salesman, too. They’re going to do whatever they can to squeeze more money out of you before you leave.”
Thanks to consumerworld.org for the heads up on this column.
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