Black Friday Sales Are Not As Good As Early December, Research Shows

Think Black Friday’s provide great holiday shopping deals despite the crowds and pepper-spray using customer? Guess what, there are even better days for deals starting in early December.

A helpful story in the New York Times today by Stephanie Clifford discloses the work of a scientist, Oren Etzioni, that shows that Black Friday’s are for pikers when it comes to great deals.

“After examining billions of prices of consumer electronics, he has decided to spend the busiest shopping day of the year scuba-diving in Bali. Why? It is not until early December, Professor Etzioni’s research shows, that prices are likely to be the lowest for electronics, products that are among the biggest sellers on the Friday after Thanksgiving.”

“The bottom line is, Black Friday is for the retailers to go from the red into the black,” he said. “It’s not really for people to get great deals on the most popular products. In the case of toys, stores actually offer the steepest discounts in the weeks immediately following Thanksgiving because they want to unload the inventory not swept up on Black Friday, said Dan de Grandpre, who has tracked deals for 15 years at Dealnews.com.”

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