Travelocity Leads Consumer Favorability Survey Ranking

Most things considered, travel consumers are quite comfortable with on-line opportunities — and Travelocity now leads in a very tight field, according to an annual survey of consumer attitudes.

The American Consumer Satisfaction Index reports that Travelocity last year moved up 2.6 percent in consumer approval over 2010 to top the list — but that others are so clustered together that there’s little enough distinction in the differences. Probably more important is the change — Travelocity improving, Expedia slipping. But looking at the numbers — with almost all internet travel service registering nearly 80 percent approval, consumers are consistently finding the web a good place to do business.

The American Consumer Satisfaction Index surveys a wide variety of companies and industries, establishing bench marks for us to measure how well companies fare over the long haul.

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