The owner of Crest -Procter & Gamble – allegedly lies to consumers by falsely claiming its toothpastes repair gum damage.
No toothpaste can repair gum damage, the lawsuits allege.
At least three lawsuits – all seeking to represent customers who purchase Crest gum repair toothpaste – were filed this year against the company.
The first suit was filed in January.
“Since both gums and enamel can be repaired, reasonable consumers – and especially the 3 out of 4 American adults with gingivitis – would naturally expect the Product to be capable of repairing gums,” says the lawsuit
“However, receding gums do not grow back; once the gum tissue has pulled back and away from the teeth, it’s gone for good.
“Notably, there is no FDA indication that any OTC oral care product can help to repair gums. When gums recede, the roots of the teeth become exposed, making the teeth look longer, which changes the way your smile looks.
“To deal with these structural and cosmetic issues, the only option is cosmetic dental treatment.”
A second lawsuit was filed in May making the same allegations.
A third lawsuit was filed this month claiming that Procter & Gamble’s Crest and Oral-B gum treatment toothpaste are falsely advertised.
However, I have yet to find any major store in U.S. selling that type of Oral-B toothpaste. It is sold in England.
