Best Nutritionals’ “Pure Antarctic Krill” supplement may be a disappointment for its customers as the product contains no krill, according to a recent lawsuit.
Laboratory tests have shown that the product contains no krill, which is highly sought-after because of its healthy qualities, says the July 13 suit.
“In addition to being a good source of Omega-3s, krill is rich in carotenoid astaxanthin which has been shown to have 10 times more antioxidant activity than beta-carotene and as much as 1,000 times more than vitamin E.
“It also is a source of alpha-tocopherol (vitamin E) and an unusual derivative, known as marine-derived tocopherol, that may function as a more efficient antioxidant than alpha-tocopherol.
“Finally, because krill are at the lower end of the food chain, and come from the less polluted waters of the Antarctic, many believe they are a purer and cleaner source of omega-3s than fish oil.
“Given these qualities, and others. Krill oil has become a highly sought- after commodity for which consumers are willing to pay a premium. Indeed, as a result of its popularity, Krill oil has emerged as a defined Omega-3 market segment valued at $352.9 million in 2018.
